Colorado proud, we believe the Rockies offer some of the harshest and most diverse terrain in America. With a brutal testing ground right in our backyard, we design our racks to be tough. We believe in providing customers with quality they can trust to stand up to a beating, wherever their next adventure might take them.
HOW IT STARTED
Located on the front range of Colorado, we were a couple of adventure seeking, Toyota loving, videographers. On our travels, we needed a rack that would live up to the work load of our adventure video production. We were traveling with large amounts of equipment and camping gear but had very little place to store it. Constantly on the move, we needed a system that was adaptable and lightweight. Being a part of the 3rd gen 4Runner community, there was very little support for the platform. We quickly found ourselves designing a rack that packed in the utilitarian functions we all dreamed of.
We believe culture is everything, and as we expand our team, it remains an important focus for us. Members of our team are no stranger to the outdoors and share the same passion for their vehicles that you do. This passion carries over into every aspect of the business, from customer service to product design. On the weekends it’s not uncommon to find our team away on a trip together or putting in late night hours working on the team race car.